People in Holyhead can now get expert cancer information and support while they shop.

This is because Cancer Research UK and Tesco pharmacies have joined forces to help spot cancer early and save lives.

The campaign aims to raise awareness in Holyhead of possible symptoms of cancer, break down barriers people may face when speaking to healthcare professionals, and help customers feel more confident when communicating with their doctor.

Tesco pharmacists have undergone 'specialist training' with Cancer Research UK to support conversations with the public about possible cancer symptoms and the importance of early diagnosis.

Paul Pilkington, head of pharmacy at Tesco, said: "Often, many of us will put off seeking advice on something that’s worrying us because we’re too busy, can’t get a GP appointment at a convenient time or simply don’t want to be seen as someone who makes a fuss.

"Being able to have a conversation with one of our pharmacists about a worrying symptom could help lead to a much quicker cancer diagnosis and the likelihood of a successful outcome."

According to Cancer Research UK, around nine in 10 people with bowel cancer – one of the most common cancers – survive their disease for five years or more, if diagnosed at the earliest stage.

This falls to around one in 10 people when bowel cancer is diagnosed at the most advanced stage.

Michelle Mitchell, Cancer Research UK’s chief executive, said: "The earlier people are diagnosed, the better their chance of survival.

"That’s why it’s so important that we’re joining forces with Tesco to make it easier for people to get help if they notice something that is unusual for them.

"Tesco pharmacists are here to provide expert health information and support in a comfortable and convenient setting for customers.

"We are excited by the opportunity this gives to speed up diagnosis and save lives."

The health campaign runs until September 29 and will feature resources and prompts to encourage people to think about their symptoms and speak to an in-store pharmacist for extra support.