North West Cancer Research launched a campaign at GreenWood Family Park in Y Felinheli to encourage sun safety among visitors and reduce skin cancer rates.

"Block the Sun, Not the Fun" aims at rallying children to prompt adults to take sun safety precautions both at home and on holiday.

The charity shed light on the region’s skin cancer rates, highlighting that parents aren't as strict with their own sun safety as they are with their children's.

This lack of sun protection puts them at risk of skin cancer.

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At the park, the team distributed free SPF30 sunscreen samples and spoke to visitors about their sun safety habits and how to protect themselves against skin cancer.

Operations manager at GreenWood Family Park, Steven Lester, said: "It was great to welcome North West Cancer Research to GreenWood Family Park today to help our visitors to understand the importance of keeping yourself protected in the sun."

He further emphasized the significance of wearing sunscreen even on cloudy days.

The campaign is set to be at several family fun spots throughout the summer such as Tatton Park in Cheshire on August 9, Cheshire Ice Cream Farm on August 16, and Hoghton Tower on August 18.

"Block the Sun, Not the Fun" urges everyone to apply at least SPF30 sunscreen regularly, limit sun exposure between 10am and 3pm, and wear a sunhat and sunglasses.

The charity were on hand to provide advice   (Image: North West Cancer Research)

Mum-of-two Martina Franey, who was diagnosed with non-melanoma skin cancer in 2020 said: "Having had non-melanoma skin cancer has highlighted just how important it is to wear sunscreen daily, whether it’s sunny or cloudy.

"Luckily, my condition was treatable but I know how much worse it could have been."

Alastair Richards, CEO of North West Cancer Research, also a skin cancer survivor himself said: "Across the region, we have higher than average rates of skin cancer – but this trend is one that can be changed if everyone takes the necessary steps to protect themselves.

"As a charity, we are dedicated to tackling the issue of cancer in our area, funding vital research into treatments and preventative measures to create a future that is free from cancer."